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Strategy Essentials Program

When taking on a general manager position, strategy formulation and strategy implementation become a vital part of your responsibilities. WHU´s Strategy Essentials Program is a fast-paced program providing you with the essential knowledge and tools to develop and implement a strong business strategy. By analyzing and discussing the different facets of business strategy formulation, you will gain an understanding of the importance of a company’s resources, capabilities, and limitations.

Skills / Knowledge

  • Change Communication and Leadership
  • Strategic Analysis
  • Strategy Formulation
  • Marketing and Innovation Strategies