Innovation & Corporate Entrepreneurship Essentials Program

In today’s complex and disruptive world, innovation management is key to staying relevant to customers, keeping ahead of the competition, and taking advantage of emerging digital technologies. The Innovation & Corporate Entrepreneurship Essentials Program will equip you with insights, skills, and tools to act as a frontrunner in innovation and corporate entrepreneurship within your organization. Renowned WHU faculty members and experienced practitioners, with extensive international experience, will share with you the latest research results, practical tools, strategic approaches, and agile methods for fostering an innovative mindset. The program is designed to engage all aspects of innovation and entrepreneurship through guest lectures, group work, case studies, and a Serious Lego Play Session. Special attention will be paid to generative AI and the practical applications of ChatGPT. You will learn how to utilize it effectively in your business development strategies through real-life examples.