Certificate of Excellence in General Management

Management Essentials Program

The successful completion of the program consists of the following components:

‣ Financial Statements ‣ Financing Sources ‣ Risk and the Cost of Equity ‣ Business Taxation ‣ Capital Structure and Cost of Capital (WACC)

Financial Literacy Program:

‣ Strategic Analysis ‣ Strategy Formulation ‣ Marketing and Innovation Strategies ‣ Change Communication and Leadership

Strategy Essentials Program:

Leadership Essentials Program:

‣ Personal Leadership ‣ Leadership Concepts ‣ Organizations, Strategies & People ‣ Leading Teams

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A leader has to keep many things in mind in order to make sustainable and strategically relevant decisions. WHU Management Essentials Program provide participants who are transitioning into a leadership position or have done so recently, with the fundamental skills of General Management.

You can choose 3 out of 4 of the following programs: Leadership Essentials, Strategy Essentials, Financial Literacy and Innovation & Corporate Entrepreneurship Essentials.

Each of these programs focuses on different skills that are essential for successful leadership. In combination with a personality profile, the programs can be scheduled flexibly. You will receive a WHU Certificate of Excellence in General Management after successfully completing the program. Optionally, you can earn 6 ECTS credits, if you decide to write exams.

Skills / Knowledge

Personal Leadership
General Management
Strategy
Innovation
Finance

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Skills / Knowledge

Issue Credentials

Credential Recipients